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WebAuthorings
Web Design & Development
Phone: 862.377.9060
« Are You Being Scammed?
Urgent Updates Notice For Your Website »

5 Things Needed To Make Your Website Work For You

If your website is not bringing in new business for you, you have to ask yourself, “What am I doing wrong?”

Web Design: Managing Your Website

A website does not promote itself. If you build it, they will not come. Most people tend to believe the most difficult part of having a website is building it. That’s really the easy part. The most difficult thing to do is get people there. The second most difficult thing to do is to entice them to either purchase something or fill out a form so you can collect their information.

If you are not waking up every morning asking yourself, “How do I get them here?”, then your online business will fail.

In past articles, I’ve used the following analogy to give a clear picture of the thought process that makes a website work or simply doesn’t…

You have the most amazing business cards designed.  They are heavy cardstock, 4 print, double sided with a glossy finish. They are delivered to your office where they sit in the box on your desk. Unless you put a little effort into distributing them, they are not going to work for you. It’s the same result with your website. If you don’t push your website out to your target audience, you will not receive anything back from your site. It will sit idle, perhaps as an extension of your beautifully designed business card that hopefully, you are handing out to every potential client!

If you work your site, it will work for you!

Anything worth doing requires work. Anything great requires hard work. If you don’t understand that simple logic, there’s really no point in reading further.

Focus, attention, discipline, motivation and drive are all ingredients that need to be a part of your everyday life in order to succeed at your goals. If you are hiring an outside company to manage any aspect of your website, you still need to be aware of what they are doing and overseeing the results. The worst thing you can do is be an absentee manager or owner.

Up until this paragraph, I’ve used the word “work” 8 times; 9 times counting this sentence. Subliminal or not, work is the key element behind everything. 

Here are 5 simple things you can do to work your website:

  1. Log into your website every single morning to do several things. 
    A. Make certain everything on the front end is working properly. Sometimes, apps fail, updates break features of the website, contact forms can break down for many reasons and so much more. The worst thing you can do is run a website that doesn’t work.
    B. Check the backend for updates, messages, orders, traffic reports
  2. Check your Google Analytics reports
    You should be aware of how many people visit your website. Where they come from shows you if marking is working and if the traffic is qualified. Knowing how long they stay on your website is important as well.
  3. Blogging!
    Blogging is truly the time-tested means in which you keep current and generate interest in your service. The majority of our SEO efforts depends on blogging consistently. If an article is SEO-friendly, you will receive better points and rank higher in search engine results. This should be a major focus as you want potential clients, users, or shoppers to find you with a simple search.
  4. Social Media
    You cannot have a successful online presence without incorporating the use of social media. Most websites are set up today to push new content right out to Facebook and Twitter the moment they are published0. Automation is a great feature which allows us more time to focus on marketing.
  5. Budget for Target Marketing through Facebook
    One of the things I love about social media, Facebook, in particular, is when someone shares or likes something, it is seen by their friends. That simply doesn’t happen with search engines. It’s a more personal experience and the likelihood of someone clicking a well-done ad is better, not to mention cheaper to put together.

While the list can go on for at least another 100 points, these 5 simple things are the foundation for “working” your website. You will see a difference when you apply these basic 5 steps.

Set up a FREE 15-minute consultation to see what WebAuthorings can do for your online business.

GET WITH US!

Phone: 973.657.0447

Email:

Quick Contact

Categories: Web Design, Web Development | Tags: No tags |
« Are You Being Scammed?
Urgent Updates Notice For Your Website »
Copyright © 1998-2020 All Rights Reserved.

Designed by WebAuthorings.

Privacy Policy Updates

Who we are

WebAuthorings, LLC

Address:

9 Raven Ct
West Milford, NJ 07480 
US

By Phone: 973.657.0447

By Text or WhatsApp:
Name: Howard Baltus
Phone: 862.377.9060

Facebook PM: howard.baltus

By Email: 

Quick Contact

Our website address is: https://www.webauthorings.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

In most cases, your name, email, phone number and any comments are emailed to a recipient who manages this website. At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Further information on how to accept a cookie or block a cookie can be found at the link below:
https://www.webauthorings.com/how-to-block-accept-cookies/

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

Your personal data is never shared with other companies or sold. It is used only by our team and members of our staff within our environment.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

In most cases, your name, email, phone number and any comments are emailed to a recipient who manages this website. At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

Additional information

At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

How we protect your data

Our website uses secure encryption to secure all of our data. We have commercial software as well as proprietary software running on all of the servers where this website is hosted. We have security apps running on the website level as well that help fend off the bad guys and alert us to hack attempts. We also employ the services of a third party Content Delivery Network which is the third level of defense against attackers.

What data breach procedures we have in place

  1. 1In the case of a personal data breach, the controller shall without undue delay and, where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the supervisory authority competent in accordance with Article 55, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons. 2Where the notification to the supervisory authority is not made within 72 hours, it shall be accompanied by reasons for the delay.
  2. The processor shall notify the controller without undue delay after becoming aware of a personal data breach.
  3. The notification referred to in paragraph 1 shall at least:
    a. describe the nature of the personal data breach including where possible, the categories and approximate number of data subjects concerned and the categories and approximate number of personal data records concerned;
    b. communicate the name and contact details of the data protection officer or other contact point where more information can be obtained;
    c. describe the likely consequences of the personal data breach;
    d. describe the measures taken or proposed to be taken by the controller to address the personal data breach, including, where appropriate, measures to mitigate its possible adverse effects.
  4. Where, and in so far as, it is not possible to provide the information at the same time, the information may be provided in phases without undue further delay.
  5. 1The controller shall document any personal data breaches, comprising the facts relating to the personal data breach, its effects and the remedial action taken. 2That documentation shall enable the supervisory authority to verify compliance with this Article.

What third parties we receive data from

We use Google Analytics to track traffic to our website. Slimstats is also used for traffic information. We utilize Who’s Online to see the users currently on our site and from what area they are arriving from.

What automated decision making and/or profiling we do with user data

No automated decision making is done, we simply analyze where traffic is coming from in order to see if our marketing ideas are working well. To see a list of technologies used within this website: https://builtwith.com/webauthorings.com

Industry regulatory disclosure requirements

Your Privacy Preferences



Request deletion of your account.



Request data rectification.



Register a formal complaint.



Request your data export. (May take up to 72 hours)