5 Things Needed To Make Your Website Work For You
If your website is not bringing in new business for you, you have to ask yourself, “What am I doing wrong?”
A website does not promote itself. If you build it, they will not come. Most people tend to believe the most difficult part of having a website is building it. That’s really the easy part. The most difficult thing to do is get people there. The second most difficult thing to do is to entice them to either purchase something or fill out a form so you can collect their information.
If you are not waking up every morning asking yourself, “How do I get them here?”, then your online business will fail.
In past articles, I’ve used the following analogy to give a clear picture of the thought process that makes a website work or simply doesn’t…
You have the most amazing business cards designed. They are heavy cardstock, 4 print, double sided with a glossy finish. They are delivered to your office where they sit in the box on your desk. Unless you put a little effort into distributing them, they are not going to work for you. It’s the same result with your website. If you don’t push your website out to your target audience, you will not receive anything back from your site. It will sit idle, perhaps as an extension of your beautifully designed business card that hopefully, you are handing out to every potential client!
If you work your site, it will work for you!
Anything worth doing requires work. Anything great requires hard work. If you don’t understand that simple logic, there’s really no point in reading further.
Focus, attention, discipline, motivation and drive are all ingredients that need to be a part of your everyday life in order to succeed at your goals. If you are hiring an outside company to manage any aspect of your website, you still need to be aware of what they are doing and overseeing the results. The worst thing you can do is be an absentee manager or owner.
Up until this paragraph, I’ve used the word “work” 8 times; 9 times counting this sentence. Subliminal or not, work is the key element behind everything.
Here are 5 simple things you can do to work your website:
- Log into your website every single morning to do several things.
A. Make certain everything on the front end is working properly. Sometimes, apps fail, updates break features of the website, contact forms can break down for many reasons and so much more. The worst thing you can do is run a website that doesn’t work.
B. Check the backend for updates, messages, orders, traffic reports
- Check your Google Analytics reports
You should be aware of how many people visit your website. Where they come from shows you if marking is working and if the traffic is qualified. Knowing how long they stay on your website is important as well.
Blogging is truly the time-tested means in which you keep current and generate interest in your service. The majority of our SEO efforts depends on blogging consistently. If an article is SEO-friendly, you will receive better points and rank higher in search engine results. This should be a major focus as you want potential clients, users, or shoppers to find you with a simple search.
- Social Media
You cannot have a successful online presence without incorporating the use of social media. Most websites are set up today to push new content right out to Facebook and Twitter the moment they are published0. Automation is a great feature which allows us more time to focus on marketing.
- Budget for Target Marketing through Facebook
One of the things I love about social media, Facebook, in particular, is when someone shares or likes something, it is seen by their friends. That simply doesn’t happen with search engines. It’s a more personal experience and the likelihood of someone clicking a well-done ad is better, not to mention cheaper to put together.
While the list can go on for at least another 100 points, these 5 simple things are the foundation for “working” your website. You will see a difference when you apply these basic 5 steps.