Are You Social?
Since the early days of the Internet, search engines have been the main source for finding information about pretty much anything. Google remains number one with more than 2 billion searches a day back in 2008. While Google and search engines will never ever go away, they are on their way to becoming the lesser focus of driving visitors to your website.
Recent reports predict that digital strategies like social networking sites and mobile marketing will influence the consumer’s buying decissions by 80% within the next 3 years. Facebook, Twitter, LinkedIn, StumbleUpon, Plaxo and thousands of other social sites have gained increased popularity in the last 8 years. Facebook boasts more than 750 million active users. The reason these types of sites are so popular as well as an amazing marketing focal point is because of their stickiness. In other words they are very addictive to every age group. Users return to their favorite social sites multiple times throughout the day.
Within the huge network of users are millions of little neighborhoods that allow friends, cliques, groups, clubs and organizations to socialize on a daily basis. Personal recommendations such as Facebook’s Like Button allow connected friends, family, coworkers and acquaintances to share links to their favorite places, both on-line and off-line. Marketers know the value of word of mouth. With social media, one person’s words can reach hundreds or even thousands of people with a click of a button. Cost effective? You bet! But it doesn’t just happen! You have to work the social networking sites as well as putting in the required time to your blog, e commerce site or content site. This is done by acquiring social on-line relationships on the social sites of your choosing . It means you have to actively seek out people on a daily basis, request friendships, join groups and other member’s communities and play the social networking game religiously. This doesn’t mean you constantly blast out adverts and links until you become reported for spamming. You have to be smart about touting your links and marketing materials. Think of how much you hate telemarketers calling you at home. For most social net-workers their space is personal to them. Treat their virtual home with respect.
Every site we build for our clients offers an automated way to have posts and advertisements appear as if by magic on each of your social networking sites or pages. We call this feature SocialNET. With just one simple post or update to your website built by WebAuthorings, your Facebook wall will be updated, your post will be tweeted to Twitter and your LinkedIn account will be updated. In essence you’re killing four birds with the throw of a single stone!
If your current site is not doing this for you, call me today to see how WebAuthorings can add this incredible social networking package to your site. SocialNET encompasses an array of media icons that each link to your social accounts. An interactive Facebook Like or Recommend link is also included. The ability to automate your postings into your social networking accounts depends on whether or not your site has the ability to generate an RSS feed. If your site was built by us, it has that feature. If not, we can work out addititional plans to incorporate and RSS feed into your existing site.
If you’d like more information about adding SocialNET to your website, contact me for details and pricing.