Domain Name Emails
If you’re using an email like [email protected] or [email protected] in the From field of your campaign or system-generated email, chances are quite a few of your contacts are not getting your emails. The same holds true with redirects that direct back to any generic email service. You can also be affected on the receiving end. You may not get emails from your clientele or potential clientele.
Recent big changes by major Internet service providers might be blocking your emails.
On April 4th, 2014, Yahoo changed their Domain-based Message Authentication, Reporting and Conformance (DMARC) policy such that “all other mail services [are to] reject emails claiming to come from a Yahoo user, but not signed by Yahoo.” On April 22nd, 2014, AOL applied similar changes to their own DMARC policies.
Today, we see the same holds true for Gmail and Hotmail (Live & Outlook).
Use Your Own Domain
The best way to avoid being affected by changes like these is by using your own domain when you send emails.
If people sign up at www.maggiesyumyums.com (think cupcake shop, guys!), the email should come from an email address that ends in @maggiesyumyums.com.
By sending through an email address that uses a domain you own, you have full control. You validate it once and you are on your way. No more worrying about the next change made by the big players (Yahoo!, Gmail, Outlook, etc.).
Why are Yahoo! and AOL changing their policies?
When malevolent people impersonate a brand, such as Yahoo!, in an attempt to get your personal details, it’s called a “spoofing attack”.
One of the ways receivers can “check” to see if the sender really says who they say they are (and thus, prevent spoofing attacks) are through the different ways the emails are validated. One such method, Domain-based Message Authentication, Reporting and Conformance (DMARC), gives the domain owner the ability to control how receivers handle email that presumably comes from their domain.
If you wanna get techie…
DMARC empowers the domain owner to ask the receivers to either report the use of the domain or categorically reject it. Visit https://dmarcian.com/dmarc-what/ for more details as to what DMARC is and what it does to identify the sender.
Are people using a gmail.com or hotmail.com addresses also affected?
Other ISPs (Hotmail, Gmail, etc.) appear to be following suit, so it’s important to understand what’s happening and how to make sure your legitimate emails are getting through. It’s important to note that using a free email address as a FROM email will almost always cause delivery problems. You’re still “spoofing” your email provider, but some might just redirect your emails to the spam folder instead of blocking them all together. And while Yahoo! and AOL may have been the first to take concrete action by changing their DMARC policies, they certainly won’t be the last.
How do I get a Domain Name Email Address?
There are many ways to do this without going through WebAuthorings.
- Your Domain Name Registrar will offer this service to you. Sometimes you can get one domain email address for free.
- Office 365 – This is a Microsoft Product. It can be purchased from Microsoft directly or through Godaddy who partnered with them for this product. Godaddy also offers their own Professional Email. Most of these packages also get you Office mobile apps.
- Google Apps & Gmail – You can utilize this neat combination to run Domain Name Email. This article will guide your through the procedure.
- ZoHo Mail – This is my personal favorite. You can set it up for free, use their mail interface from anywhere, and download an app for your smart phone. They also off many other interesting business apps.
If this is all too much for you, WebAuthorings offers Professional Email through ZoHo at just $5/month per email address.
- Set-up takes just 20 minutes of our time and you’re up and running!
- You get a beautiful email interface that offers quite a bit.
- Need another name added to your Domain Email? Call or email and in 2 minutes, it’s there to use!
Contact WebAuthorings with questions: