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WebAuthorings
Web Design & Development
Phone: 862.377.9060

SEO Services

Serving the world and surrounding areas.

You’ve heard the acronym SEO for years now. So what does it mean?

SEO stands for Search Engine Optimization. So what does that mean?

It means that there is a multitude of things that are done behind the scenes that make your website get better results in the search engines. It combines a different way of thinking, writing, blogging and piecing everything together so that when someone does a search for things relative to your business, your information will display in the form of links and will kick back to your website.

So how does this SEO thing work?

It’s really not an easy question to answer. Search Engine Optimization combines many concepts that when worked continuously over a period of time will hopefully result in better rankings and more substantially qualified traffic to your website.

After doing research, and using the tools from our SEO Toolbox, WebAuthorings will perform an Audit of your website. Often this audit is performed alongside of the use of these tools.  The audit will include various SEO factors including but not limited to website and webpage load speed, URL structure, internal linking, title tags, Meta description tags, and content.  We will also extend the audit to include influencing factors for not only rankings, but to include metrics that matter such as conversions and profits.  Usually these factors include usability, design, and messaging.

We will also research the proper Keywords for your business. What is the importance of Keywords?  Researching and identifying the right keywords for your business is usually the same formula regardless of the business. It helps to hone in and target what people will search for when looking for a business, product or service.

We use Google Analytics Analysis to review your website’s past performance and current performance to identify both positive and negative trends of your website. Using every tool at our disposal, WebAuthorings also uses Google Webmaster Tools.  This may bring potential technical issues to light thus avoiding penalties that would adversely affect your website’s rankings.

Why do SEO companies focus quite a bit of their efforts on Google?

At 3 billion queries per day, that has Google doing 90 billion per month or 1.1 trillion searches per year!

What will WebAuthorings do for your business?

Initial Optimization

WebAuthorings will begin your SEO activities with initial optimization which may include:

Website Redesign

With the initiative Google has taken in “ignoring or assigning lower rankings to” non-mobile friendly sites; many sites may require a website redesign.  You may need this performed just so that you are not automatically bumped down in search engine rankings.  WebAuthorings  can help design  or redesign (whichever is most friendly to your bottom line) your website when needed whether it be because it’s not mobile friendly or if it’s just outdated, converts visitors poorly, has poor code or is just visually outdated and needs a more modern feel.
You can visit us at www.webretake.com for more information.

We will also make certain that your Content Management System (CMS) has an efficient app to help make your pages even more SEO-friendly.

Code Overhaul

Sometimes even though you don’t need a total redesign of your site, code can be outdated working against SEO efforts.  Depending on each individual situation, code may need a light overhaul or a very extensive one.

Link Building

While some aspects of SEO are one-time services that rarely or never need to be repeated, the bulk of SEO activities are ongoing in nature. Like your lawn, if you don’t maintain it, it will get out of control. Link building is one of those activities that never ends, because Google likes to be fed a constant stream of new, fresh links to know that your website is still relevant and should continue to be featured prominently in its search results.

Ongoing SEO Activities

Content Creation

There can be substantial overlap between link building and content creation because in many instances the way one builds links is by creating content that attracts links. But your website will receive many SEO benefits by creating content even without the inbound links that may follow, and creating content, even if you don’t receive direct SEO benefits, can bring traffic to your site that will generate leads or sales just as well as the traffic that comes from SEO.

Content Marketing

Broadly stated, if you create content as part of your marketing activities then you’re engaged in content marketing. More specifically we use the term when we talk about creating articles, blog posts, infographics, and videos to attract attention. Depending on the level of service you’ve signed up for with WebAuthorings, we will be creating and/or modifying content for your website. Since you know your business better than we do, or at least we hope you do, then it will be your job to create content following a schedule developed by WebAuthorings. Our team will then restructure your article to make it SEO-friendly.

Blogging

All content creation could be called content marketing, but blogging deserves to be highlighted by itself. If you don’t have a blog for your website the WebAuthorings SEO Team will help you create one, and then either create content ourselves or coach you on how to create content for it yourself.

Content Expansion

WebAuthorings will also help you to expand or refine the existing content on your website. This becomes a critical function for all types of websites, but is even more important on smaller corporate sites. New content can be added to a site such as a FAQ section, or pages can be extended to include more long form content. There are many ways in which the content on your website can be built upon to provide more value, and we will be walking you through this process or managing it entirely.

Reporting

You will be provided with a full set of reports once each month, although special circumstances may require more frequent communication, especially at the beginning of a client engagement when lots of different tasks are being worked on. At a bare minimum these reports should include details on:

  1. Visitors
    How many, when, from where, and why.
  1. Rankings
    The good, the bad, and the ugly, along with explanations about why some have gone up and others have gone down.
  2.  Marketing Results
    If you’ve chosen to add social network marketing to the mix, we will provide weekly reports on how  your campaign is performing.

All in all, SEO isn’t so difficult to execute, but it demands quite a bit of time and attention. It’s an ongoing practice of time-tested concepts that truly do work. If you’re not disciplined or do not have the time to perform the SEO tasks yourself or follow through with constant checking and reporting, then put aside a monthly budget and allow WebAuthorings to manage your online presence.

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Who we are

WebAuthorings, LLC

Address:

9 Raven Ct
West Milford, NJ 07480 
US

By Phone: 973.657.0447

By Text or WhatsApp:
Name: Howard Baltus
Phone: 862.377.9060

Facebook PM: howard.baltus

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Our website address is: https://www.webauthorings.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

In most cases, your name, email, phone number and any comments are emailed to a recipient who manages this website. At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Further information on how to accept a cookie or block a cookie can be found at the link below:
https://www.webauthorings.com/how-to-block-accept-cookies/

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

Your personal data is never shared with other companies or sold. It is used only by our team and members of our staff within our environment.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

In most cases, your name, email, phone number and any comments are emailed to a recipient who manages this website. At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

Additional information

At time additional information may be asked to be submitted on the form you submit to us. This same data is stored on our website as a backup in case email fails to send which can happen on occasion.

How we protect your data

Our website uses secure encryption to secure all of our data. We have commercial software as well as proprietary software running on all of the servers where this website is hosted. We have security apps running on the website level as well that help fend off the bad guys and alert us to hack attempts. We also employ the services of a third party Content Delivery Network which is the third level of defense against attackers.

What data breach procedures we have in place

  1. 1In the case of a personal data breach, the controller shall without undue delay and, where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the supervisory authority competent in accordance with Article 55, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons. 2Where the notification to the supervisory authority is not made within 72 hours, it shall be accompanied by reasons for the delay.
  2. The processor shall notify the controller without undue delay after becoming aware of a personal data breach.
  3. The notification referred to in paragraph 1 shall at least:
    a. describe the nature of the personal data breach including where possible, the categories and approximate number of data subjects concerned and the categories and approximate number of personal data records concerned;
    b. communicate the name and contact details of the data protection officer or other contact point where more information can be obtained;
    c. describe the likely consequences of the personal data breach;
    d. describe the measures taken or proposed to be taken by the controller to address the personal data breach, including, where appropriate, measures to mitigate its possible adverse effects.
  4. Where, and in so far as, it is not possible to provide the information at the same time, the information may be provided in phases without undue further delay.
  5. 1The controller shall document any personal data breaches, comprising the facts relating to the personal data breach, its effects and the remedial action taken. 2That documentation shall enable the supervisory authority to verify compliance with this Article.

What third parties we receive data from

We use Google Analytics to track traffic to our website. Slimstats is also used for traffic information. We utilize Who’s Online to see the users currently on our site and from what area they are arriving from.

What automated decision making and/or profiling we do with user data

No automated decision making is done, we simply analyze where traffic is coming from in order to see if our marketing ideas are working well. To see a list of technologies used within this website: https://builtwith.com/webauthorings.com

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