The Social Chase

Facebook chases Google+ who chases Twitter! All running for the largest market-share with Facebook in the lead. I keep accounts with the top three leaders in social networking and of course Linked-In for business networking. With Twitter being used for essentially status updates (tweets) and Facebook utilized for a deeper social connecting, I was very curious what Google, one of my favorite Internet companies would do to compete. When Google+ launched, it pretty much combined the concepts of both Facebook and Twitter. I didn’t think the interface was all that intuitive and it seemed to be targeted to a younger audience. Google+ caused Facebook to react a bit which was good to see. A partnership with Skype enabled Facebook to offer video chat. The interface works very nicely once everything is set up properly.

The latest addition to Facebook is the Subscribe button. Using this this new feature, users can choose which feeds they want to see as news feed from their friends. If people want to follow the updates of their favorite celebrities or public figures, they can use the Subscribe button without actually having their friend request accepted. Once the Subscribe button is set for any or each of your friends, the settings will override the Facebook default settings thus giving you better control of what comes through your news feed.